About QDOT Inc.

The read behind
your most consequential decisions.

Specializing in the Science of People to deliver workplace development that advocates growth and sustainability. Atlanta-based. Fortune 500-tested. SDVOSB and NMSDC-MBE certified.

Our Story

Thirty years
in the room.
One conclusion.

For thirty years, Rico Pena sat in the room where the consequential decisions got made. Fortune 500 boards. Family-controlled enterprises. Federal agencies. He watched principals diligence the financials, the market, and the operations to the last decimal, then make the one decision that actually carried the outcome, the decision about a person, on instinct and a reference check.

The people were always the variable most likely to make or break the return. They were also the only variable no one read with any rigor. The science to read them had existed for decades. What did not exist was the discipline to turn that science into an actionable read, before the decision instead of after.

So QDOT built it. We read the people behind a decision the way diligence reads the financials, then deliver an actionable, defensible conclusion the principal can act on, in time to act on it. That discipline is now powered by REMI, and it stands behind $50M+ in measurable client impact across Fortune 500 companies, government agencies, and growth-stage businesses on 6 continents.

Today QDOT works as a retained agency, with a small number of principals who treat one wrong read on a person as the most expensive line in the deal. Process. People. Performance. In that order.

SDVOSB Certified NMSDC-MBE Certified TTI Value Added Associate Atlanta, Georgia
Rico Pena presenting to the Delta Air Lines Supplier Diversity team
Delta Air Lines  ·  Supplier Diversity engagement
Rico Peña
Rico Pena
Founder & CEO
USMC Veteran SDVOSB NMSDC-MBE TTI VAA Published Author Bilingual
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Founder & CEO
$0
Client impact
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People trained
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Continents

Rico Pena has over 30 years of experience working with individuals, businesses, and Fortune 500 companies around the world. He is a dynamic bilingual consultant, facilitator, author, and business development specialist who works with executives to define, hire, train, and develop high-performing teams and high-net-worth business models.

Rico combines innovative business strategies with Dynamic Behavioral Science to help guide companies in achieving productive and profitable growth. A former Marine and bestselling author of "The Client Nation: Their Perception, Their Profits," he has trained, facilitated, and presented on 6 continents and to over 100,000 people across more than 30 years.

As a TTI Success Insights Value Added Associate, Rico is certified in behavioral analysis and communication, delivering TriMetrix HD assessments, DISC Analysis, Driving Forces, and Emotional Intelligence frameworks to organizations across industries. His client roster includes Delta Air Lines, Coca-Cola, the U.S. Marine Corps, Georgia Power, and the Centers for Disease Control and Prevention.

QDOT is SDVOSB (Service-Disabled Veteran-Owned Small Business) and NMSDC-certified Minority Business Enterprise. Rico is the driving force behind REMI, the forensic methodology behind QDOT's read, built on the same assessment science behind $50M+ in measurable client impact over 30+ years.

Recognition
TTI Rookie of the Year
TTI Success Insights, 2015
Impact Trainer of the Year
GMSDC, 2015-2017
Spirit of Alliance Award
GMSDC
QDOT Leadership

The front door to the agency

QDOT's leadership team runs the engagements. Every relationship begins with one person.

Holly Collinsworth
Holly Collinsworth
SVP, Client Origination & Vetting
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0Years of executive
leadership

Holly Collinsworth is the front door to QDOT. As SVP of Client Origination and Vetting, she identifies, researches, and qualifies every opportunity before it reaches our interview stage. She finds the right principals, studies their situation, meets them directly, and determines whether the engagement meets the agency's criteria. Nothing moves forward without passing through her.

She brings 40 years of executive leadership across healthcare, workforce strategy, and organizational transformation, with founder, CEO, and president roles across multi-site operations and turnarounds. Her judgment is the reason QDOT does not work with everyone. She protects the standard, the confidentiality, and the fit of every client we take on, with the same directness and accountability that defines the agency.

The Brain Trust

Expertise that delivers

Dr. Felicia Phillips
Dr. Felicia Phillips
Master Business Strategist
Serial EntrepreneurTEDx SpeakerForbes Coaches CouncilAtlanta, GA

Dr. Felicia Phillips is a serial entrepreneur, international TEDx speaker, and Master Business Strategist with over 30 years building a legacy centered on serving, educating, and mentoring small and diverse businesses. She is CEO of PPICW Inc., a two-time award-winning, NMSDC-certified MBE consulting firm specializing in strategic planning, supplier development, DE&I training, and executive coaching.

Dr. Phillips has guided over 6,000 entrepreneurs to build sustainable enterprises and has advised organizations including Delta Air Lines, AARP, Wells Fargo, Southern Company, Grady Health System, and McDonald's. She is a member of the Forbes Coaches Council, founder of MogulCon and The One Million Dreams Foundation for Black Women and Girls, and recipient of the Presidential Lifetime Achievement Award from President Joe Biden.

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Dr. Edwin Cordero
Dr. Edwin Cordero
Leadership Strategist
US Navy VeteranFormer College PresidentCEO CoachPublished Author

Dr. Edwin Cordero is a former Navy sailor turned CEO-level executive with over 32 years of leadership experience. He served as President and CEO of Sherman College of Chiropractic for a decade (2013-2022), where he more than doubled enrollment within the first three years, drove diversity to all-time highs, and led a $22 million campus transformation.

Following Sherman College, Dr. Cordero served as CEO of MaxLiving, a chiropractic organization with 100+ clinics across the US and Puerto Rico. He is the current CEO of the International Chiropractors Association (ICA) and founder of Cordero Consulting Group, where he coaches business owners and healthcare professionals on scaling operations and high-performance leadership. Author of "Leadership Latino Style" and "Against All Odds."

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Rogerio Soares
Rogerio Soares
Sales Effectiveness Coach
B2B Sales ProcessCRM ImplementationGlobal Clients

Rogerio Soares brings over 15 years of experience in marketing, account management, sales coaching, and consulting. As Director of Sales Effectiveness at The Brooks Group, he works with clients across the globe in a wide range of industries and is especially qualified in B2B Sales Process, CRM Implementation, and Process Management.

Rogerio's career began as an advertising account manager for enterprise-level clients including Electrolux and Ford, before pivoting to sales effectiveness consulting. He holds a Bachelor's degree in Advertising and Marketing from Pontificia Universidade Católica and a certification in Business Management from the University of California San Diego. His knack for process combined with high-impact facilitation skills make him a sought-after coach for organizations scaling their sales capability.

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Juan Kingsbury
Juan Kingsbury
Executive Talent Strategist
TTI VAADISC CertifiedEQ CertifiedCareer Blindspot

Juan Kingsbury is the Founder and Talent Strategist of Career Blindspot, and a TTI Value Added Associate certified in Behaviors (DISC), Motivators, Competencies, Emotional Intelligence, and the Hartman Value Profile. Since 2007, Juan has identified behavioral patterns and their correlation with workplace results, helping organizations build intentional culture through the science of people.

Juan works with leaders to anticipate their people and with teams to understand their work, specializing in addressing performance gaps, peer conflict, and hiring risk. He delivers workshops and one-on-one sessions that produce measurable improvements in hiring quality, team cohesion, and leadership effectiveness. His Arizona State University W.P. Carey business foundation and Disney Cast Member training background give him a rare blend of systems thinking and people-first approach.

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Jeff Banman
Jeff Banman
Behavioral Specialist
US Army Airborne RangerCIA Counterterrorism OperatorFire Service CaptainPublished Author

Jeff Banman brings 30+ years of behavioral science experience forged across three of the highest-stakes environments in existence: the Fire Service (where he served as Captain and Master Technician), the U.S. Army as an Airborne Ranger with the 75th Ranger Regiment and 82nd Airborne Division, and the Central Intelligence Agency as a CIA Counterterrorism Operator conducting operations in 23+ countries and two combat zones from 2005 to 2014.

Through his core work developing human performance protocols for U.S. SOCOM and the Intelligence Community, and working with professional athletes and high-performing business leaders, Jeff has built a deep understanding of how individuals and teams navigate intensity, uncertainty, and high-stakes decision-making. He is the author of "When It All Goes to Hell: Notes on Chaos and Crisis from a CIA Counterterrorism Operator" and founder of The Anchored Human Project. Jeff is the behavioral intelligence behind QDOT's ability to read candidate and team behavior in environments where the stakes are highest.

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